Gurgen Hakobyan

Communications & Reputation Advisor

I help organizations and leaders navigate the space between what they stand for and how the world perceives them, through sharp strategy, honest storytelling, and communications that actually move people.

Gurgen Hakobyan

I’ve worked where words
carry real weight.

With over 8 years across NGOs, government, international development, and the private sector, I’ve built communications strategies in some of the most demanding environments.

I’ve advised government bodies, led donor engagement campaigns, managed media relations for major public events, and helped organizations tell stories that inspire action. My work sits at the intersection of strategy, empathy, and craft.

Now I bring that experience directly to clients who need a trusted advisor, not just a consultant, in their corner.

5,000+
Online donor audience growth
at Tufenkian Foundation
15+
Government press secretaries
trained in media communications
40+
Rural communities featured in
multimedia impact campaigns

Organizations I’ve worked with.

Across government, international development, NGOs, and the private sector.

Feb 2023 – Present Children of Armenia Fund NGO & Executive Advisory
Aug 2021 – Feb 2023 USAID International Development
Aug 2021 – Feb 2023 Dexis Consulting Group Advisory
Sep 2020 – Aug 2021 VOLO Tech & Startup
May 2019 – Oct 2020 Tufenkian Foundation NGO & Philanthropy
Jan 2018 – Aug 2018 Yerevan Municipality Public Sector
Aug 2016 – Dec 2018 Pan-Armenian Media Group · Armenia TV Media & Broadcasting

Strategy that speaks.
Advice that sticks.

Tailored consulting for organizations, leaders, and brands.

Communications Strategy

End-to-end communications planning, from message architecture and channel strategy to stakeholder mapping and narrative development. Built around your mission, not a template.

Crisis Communications

When things go sideways, you need a steady hand and a clear voice. I provide rapid response strategies, message control, and stakeholder communications for high-pressure situations.

Media Relations & Training

Building and maintaining productive relationships with media, plus training your team to speak with confidence, clarity, and consistency in front of cameras, microphones, and journalists.

Reputation Management

Protecting and strengthening how your organization is perceived, through proactive narrative building, stakeholder engagement, and consistent brand positioning across channels.

Public Affairs & Advocacy

Helping NGOs, foundations, and institutions communicate their policy positions and social impact, to government, donors, media, and the public, with purpose and precision.

Digital & Content Strategy

Developing coherent content ecosystems across digital platforms, from editorial strategy and tone of voice to social media architecture and digital transformation communications.

Ideas worth sharing.

On communications, reputation, propaganda, and the narratives that shape perception.

Let’s build something worth saying.

Whether you’re navigating a communications challenge, building a strategy from scratch, or simply want to explore what’s possible, I’d love to hear from you.

Yerevan, Armenia