Communications & Reputation Advisor
I help organizations and leaders navigate the space between what they stand for and how the world perceives them, through sharp strategy, honest storytelling, and communications that actually move people.
With over 8 years across NGOs, government, international development, and the private sector, I’ve built communications strategies in some of the most demanding environments.
I’ve advised government bodies, led donor engagement campaigns, managed media relations for major public events, and helped organizations tell stories that inspire action. My work sits at the intersection of strategy, empathy, and craft.
Now I bring that experience directly to clients who need a trusted advisor, not just a consultant, in their corner.
Across government, international development, NGOs, and the private sector.
Tailored consulting for organizations, leaders, and brands.
End-to-end communications planning, from message architecture and channel strategy to stakeholder mapping and narrative development. Built around your mission, not a template.
When things go sideways, you need a steady hand and a clear voice. I provide rapid response strategies, message control, and stakeholder communications for high-pressure situations.
Building and maintaining productive relationships with media, plus training your team to speak with confidence, clarity, and consistency in front of cameras, microphones, and journalists.
Protecting and strengthening how your organization is perceived, through proactive narrative building, stakeholder engagement, and consistent brand positioning across channels.
Helping NGOs, foundations, and institutions communicate their policy positions and social impact, to government, donors, media, and the public, with purpose and precision.
Developing coherent content ecosystems across digital platforms, from editorial strategy and tone of voice to social media architecture and digital transformation communications.
On communications, reputation, propaganda, and the narratives that shape perception.
Propagapolis Series · Medium
View allJul 22, 2026 · Medium
A labrador named Schweppes in Yerevan sends the author down a two-century rabbit hole, from an 18th-century watchmaker’s surname to a brand so ordinary it became a pet’s name. A look at how brands become immortal by disappearing into everyday language.
Apr 14, 2026 · Medium
Every conflict opens the same way: explosions reported, channels going dark, a scramble before the story sets. Tracing the collapse of traditional war journalism from Karabakh 2020 to Iran 2026, and how social platforms and AI aggregators became the new front line.
Sep 26, 2025 · Medium
The Bolsheviks didn’t use propaganda occasionally. They made it the operating system of the state. This piece traces how that architecture survived the USSR and shaped Armenian media for decades.
Nov 10, 2025 · Medium
From the British Empire to Mao’s China: a look at how state narratives grow larger than the policies they were meant to explain, and why every myth has an expiration date.
Oct 20, 2025 · Medium
In 520 BCE, Darius I carved a communication system into a cliff face that still underpins how modern governments announce power. An 18-minute deep dive into Behistun and what it means today.
Professional Insights · LinkedIn
View allLinkedIn Article
The fundamentals of public relations haven’t disappeared, but the context they operate in has changed entirely. What endures, what doesn’t, and what comes next.
LinkedIn Article
In an era of polished messaging and managed narratives, genuine accountability has become the rarest and most powerful communications asset an organization can hold.
LinkedIn Article
The organizations that survive disruption aren’t the loudest or fastest. They’re the ones that built trust quietly over time. A piece on institutional durability and why it matters more than ever.
A full rundown of my experience, roles, and background.
Whether you’re navigating a communications challenge, building a strategy from scratch, or simply want to explore what’s possible, I’d love to hear from you.